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IMPACT & COMMUNITY INVOLVEMENT

BUILDING SOMETHING BIGGER THAN BUSINESS

Shelly Gould Peterson believes meaningful leadership extends beyond the workplace. It strengthens communities, creates opportunities, elevates important stories, and helps others recognize what is possible.

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Through board service, business advocacy, mentorship, economic development, and community storytelling, Shelly brings people and organizations together to build lasting regional impact.

UNITED WAY OF CARLTON AND PINE COUNTY AREA

As Board President, Shelly helps support the organization’s mission, strategic direction, community partnerships, and regional impact.

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Her leadership focuses on bringing people together around shared priorities, strengthening relationships, supporting responsible planning, and helping the organization continue to make a meaningful difference in the communities it serves.

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Areas of impact include:

• Board leadership
• Strategic planning
• Community partnerships
• Regional collaboration
• Volunteerism
• Organizational growth

HIDDEN GEMS · TALKING BUSINESS

Every business has a story worth sharing. Shelly uses interviews, video, and community focused content to highlight the people, businesses, and entrepreneurs helping the region grow.

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Through Hidden Gems and Talking Business, she creates greater visibility for local organizations while giving business owners a platform to share their journeys, challenges, lessons, and successes.

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These features include:

• Hidden Gem business spotlights
• Talking Business interviews
• Entrepreneur and leadership stories
• Local business advocacy
• Community-focused conversations
• Regional success stories

ECONOMIC AND BUSINESS DEVELOPMENT

NEED SPECIFIC CONTENT.

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